A rare glance at a personalized Parmigiani Fleurier Transforma


There has been a rise of billionaires and millionaires amongst us, with the rise of clubs such as the teenage millionaires club. It is no wonder that luxury products are becoming less exclusive by the day! So how do you set yourself apart as somebody that knows luxury and deserves that exclusive product? Well if you’re a preferred customer of some of the finest watchmakers in the world, then they will craft an exclusive piece just for you. Brands like Patek Phillipe have done it before, and us laymen only get a rare glimpse of it when we see it pop up on auction. More recently Parmigiani Fleurier created a a personal Unikat for a highly valued customer. This incredible bespoke Transforma Chronograph watch was created for a customer in Cologne, Germany and can be transformed from a wristwatch to a pocket watch and even a table clock. The piece does not lack in quality of warranty in fact despite it’s one of a kind nature the entire team at Parmigiani Fleurier has a hand in it and thus ensures it’s perfection. The dial for this incredible transforma watch was created by following the client’s exact specifications. With constant communication between the client and the company, Parmigiani Fleurier has managed to create a watch that delights both.

Such a timepiece is truly priceless and if there was a price tag it is not one we will ever know, unless we see it at that rare auction some day, though this seems like the kind of thing handed down through generations of family. Unlike other companies Parmigiani doesn’t panic at the idea of personalization but rather relishes the challenge.

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[Parmigiani Via Perpetuelle]