A Bell & Ross Concept-Watch For The Peugeot Concept-Car


To prove its worth, every car has to race against time……to be the fastest. The most basic common feature between a car and watch is the wheel. Take a look at this novel amalgamation of both. Car and Watch making now come together with passion to push aside the limits of avant-garde technology and produce two outstanding machines. The PEUGEOT 908 RC concept-car is obviously one of the pacesetters at the Paris International Motor Show 2006. Bell & Ross have been picked by Peugeot’s styling centre designers to make happen the timepiece onboard this emblematic car. Created by the expertise of the designers and master watchmakers, the Bell & Ross clock for the Peugeot 908 RC is a prestigious timepiece specially designed to complement the innovative and exclusive character of this dream car.

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Based on the original concept of legibility, Jumping Hours and central minutes, the mechanism of this timepiece represents a genuine feat in the fields of micro-mechanics, precision and high watch making. Automobile designers have chosen this dashboard clock for its mechanical, ergonomic and aesthetic qualities in the image of their avant-garde, ultra-performance car. The watchmaker designers have done full justice to express the aerodynamics and the typical character of the 908 RC. The refined lines, the luxurious materials, muted colors, fluid shapes and traditional finishing make this timepiece the emblematic element of the car’s interior architecture.
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