Madam has arrived – Audemars Piguet Diamond Fury Haute Joaillerie Watch


Audemars Piguet released the new Diamond Fury the latest addition to the stars and heroes series featuring 4,635 brilliant cut diamonds and a new architectural design at SIHH 2016 in Geneva on 18th January 2016. A true masterpiece of Haute Joaillerie, the new timepiece demands attention and demonstrates the brand’s proactive spirit. A powerful and provocative statement piece which is both primal and refined


Deeply steeped in tradition, Audemars Piguet has all the credibility it needs to push the boundaries of authentic, modern watchmaking. The new watch certainly feels like a force of nature. Quartz movement, white gold case and bracelet entirely set with diamonds, blackened gold hands.The Fury is like a carapace of gems with a shield of brilliant-cut diamonds, which resemble the scales of the most dangerous serpents.
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Audemars Piguet’s expert designers and jewellers have managed to have a tough, armour-like outer shell but also retain a more delicate underside to ensure that the watch simply slinks around the wrist.
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This latest masterpiece by Audemars Piguet is the result of a joint effort by designers, engineers and jewellers, which took over 1,500 hours to complete. Add to that painstaking labour the 4,635 brilliant-cut diamonds for the full diamond version of the watch. Now it makes sense that the price tag for the watch is whooping $637,800
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The price alone would deter most buyers. But then again, SIHH is about demonstrating watchmaking prowess and challenging the boundaries of the industry. Diamond Fury is surely the embodiment of unconventional thinking. Audemars Piguet is certainly a disruptive force in the world of watchmaking
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