Bar Refaeli becomes Hublot’s first female face

The masculine watch brand Hublot has up until now been linked with football and motorsports, but that’s all going to change now as the Swiss watchmaker has roped in Bar Refaeli as its first female ambassador. The always so stunning Israeli actress and model Bar Refaeli who has previously fronted campaigns for jewelry brand Piaget, will now be seen as the face on all promotional posters of the brand and its spots advertising which will launched from early 2015 onwards.

“We will have a new deal with Bar Refaeli,” Jean-Claude Biver, chairman of LVMH Watches was quoted as saying. “She already bought a few Hublots and we met her in Brazil, so finally we made an agreement that on the first of January she will be another celebrity ambassador for us. She’s the first female and represents an additional direction for us.”

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Hublot has a strong legion of celebrity endorsers including the American rapper Jay-Z, who even served as the inspiration for the limited edition “Shawn Carter by Hublot” timepieces.

[Via – Pursuitist]