Bulgari’s SerpentiForm exhibition in Rome will be a celebration of the brand’s favorite motif


Bulgari has long been inspired by the snake for their designs. From handbags to watches, we’ve seen sleek serpents on numerous Bulgari products. Now the brand is celebrating this iconic motif with an exhibition titled “SerpentiForm.” The exhibition will take place at Rome’s Palazzo Braschi and will explore how the snake motif has inspired artists over the years.

Expect to see plenty of jewelry, Bulgari designs, vintage dresses and costumes, as well as works by artists and photographers, including Keith Haring, Niki de Saint Phalle, Alexander Calder, Paul Klee, Joana Vasconcelos, Robert Mapplethorpe and Helmut Newton. A section of the exhibition will be dedicated to the costumes worn by Elizabeth Taylor in the movie Cleopatra.

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Bulgari has also created a book whose launch will coincide with the opening of the exhibition. Titled “Serpent in Art,” the book discusses 32 artists used the motif of the snake from the end of the 19th century up to today, and features pictures and original sketches of Bulgari’s Serpenti creations.

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[ Via : Wwd ]