Chopard LUC Tourbillon QF Fairmined is the world’s first watch made of fair mined gold

In the past, Chopard has honored the year of the horse with its stunning L.U.C XP Urushi watch. In fact, just earlier this month, it combined its iconic Happy Diamonds and haute horlogerie with the Happy Sport Tourbillon Joaillerie timepiece and released the 2014 Grand Prix Monaco Historique chronograph in yellow and black. But clearly, for the Swiss-based luxury watch and jewelry wizard, that wasn’t enough. Because, the brand has just become the first to create a watch from fair mined gold.

With the Chopard LUC Tourbillon QF Fairmined, Chopard’s spree of uniting jewelry with mechanical excellence continues albeit with generous sprinklings of sustainable all over it. Baselworld 2014 opening its doors tomorrow, the company is all set to unveil its elegant, 43 mm rose gold testament to ethical luxe.

The world’s first watch made of Fairmined gold from South America the L.U.C Tourbillon QF Fairmined is a classic tourbillon model with a nine-day power reserve. Now if you’re wondering about all that fair mined-dedness (sorry, I just had to do that), the ‘Fairmined’ gold, lies within the case-back, case and bezel, all the main parts of the watch.

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If, however, you’re wondering about the authenticity of the gold (which I highly doubt but, sure) this timepiece comes with a certification in tow that guarantees that the gold was extracted in a responsible manner and that the miners themselves receive fair payment and an overall premium, thereby demonstrating the power of sustainably mined gold.

Now that you are hopefully sold, here’s some more dope on the new L.U.C Tourbillon Qualité Fleurier Fairmined, like alternating satin-brushed and polished surfaces and the sapphire crystal case-back. With a certified LUC 02.13 -L. movement, the 25-piece limited series is water-resistant to 50 meters and is fitted with a hand-sewn (CITES certified) alligator leather strap.

[Via – Chopard]