Fendi’s My Way Ceramic Collection is a refined and eye catching series of watches


Fantasy meets fur in Fendi’s new My Way Ceramic Collection of watches. The watches combine innovative ceramic bezels and bracelets with a luxe “fur collar” that forms a halo around the watch case. Swiss watchmaking techniques and Italian craftsmanship make these watches the perfect symbols of elegance and sophistication.

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New-generation ceramic inserts accentuate the Fendi chain motif, while the Fendi trademark buckle insignia is visible on the dial at 12 o’clock. The hi-tech ceramic characterizes the bezel and bracelet in shades of black, white and blue and outlines the case. The arctic fox fur used on each watch matches the ceramic inserts.
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The fur collars appear to be removable and taking them off results in a transformed but still elegant and dainty timepiece. No word on the price just yet, but we’ll certainly keep you posted!
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