It is an old marketing tactic to advertise popular brands through movies. And this time it’s all about the timing! Being the most talked-about movie to be released in 2010, ‘Up in the Air’ stars George Clooney as ‘the’ man who is hired to downsize and pass on the sorry news to the people who are handed the pink slip. Now if you manage stop drooling over the hunk and notice his wristwatch, you will spot the Omega Hour Vision wristwatch. Talk about power-brand in tough times!