Zenith creates a special edition Chronomaster to celebrate the launch of Range Rover Velar


The partnership between Range Rover and watchmaker Zenith has spawned a new special edition timepiece dubbed the ‘Chronomaster El Primero Range Rover Velar Special Edition’. The new watch was unveiled on occasion of the 2017 Geneva International Motor Show to celebrate the carmaker’s newest luxury SUV ‘Velar’. In the same vein as the first limited edition unveiled last years, the Velar edition Chronomaster underlines the intend for a long-term partnership between both esteemed brands, and to celebrate two icons that both saw the light of day for the first time in 1969: the El Primero and the Range Rover.


The timepiece features a ceramised aluminum case of 42 mm and a new elegant brushed grey dial with copper-toned details bears copper color-plated and faceted hour-markers and hands, coated with SuperLuminova. It comes with a new black rubber strap coated with black-toned perforated calfskin leather of the same high quality used on Range Rovers and secured by a triple folding clasp in DLC-treated titanium. The case houses the El Primero 400B automatic movement, fast beating at 36,000 vibrations per hour. Equipped with a special oscillating weight with “circular satin-brushed” motif” and adorned with Zenith and Range Rover logos, the movement offers a power reserve of minimum 50 hours. The special edition Chronomaster is priced at $8,700.

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