After offering its customers a chance to design their own bottles of their favorite bubbly, Moët & Chandon is now offering its customers in Singapore to bid for one of its oldest bubblies. Benoît Gouez, Moët & Chandon’s Chef de Cave, has released one of only six remaining bottles of Moët & Chandon Dry Impérial 1904 from the cellars of Moët & Chandon in Epernay. This bottle is the original vintage, which was shipped to Singapore in 1909. This unique bottle will be shipped to Singapore, where it will be auctioned off as part of its centennial celebrations on 9 September 2009.
The 75cl bottle will be presented in a luxurious coffer with an expected price tag of SGD 20,000 ($14,000). The same auction is expected to have another masterpiece from Moët & Chandon- a Golden Methuselah covered in gold leaf paired with an Impérial Sceptre, valued at SGD 3,300 ($2,300).