Sealed copy of Super Mario Bros. fetches more than $100,000 at an auction creating a new world record

An unopened copy of Super Mario Bros., the classic video game released by Nintendo in 1985, has created a world record for the highest-priced video game ever. A first-run copy of the Nintendo Entertainment System game believed to preserved in mint condition was recently sold by U.S.-based Heritage Auctions for a whopping $100,150, making it the first-ever vintage video game in history to cross the six-figure sale mark. Although, Nintendo reprinted Super Mario Bros. from 1985 o 1994 in 11 different variations, the first two variations of the game were sticker-sealed copies that were only available for sale in Los Angeles and New York during the test market launch of NES. The particular example is the only known sticker-sealed copy that still exists. The unopened copy of the game was also granted a Near Mint grade of 9.4 and a “Seal Rating” of A++ by Wata Games (a grading video game company), making it highly collectible.

“Beyond the artistic and historical significance of this game is its supreme state of preservation,” says Kenneth Thrower, co-founder and chief grader of Wata Games. “Not only are all of NES sticker sealed games extremely rare, but by their nature of not being sealed in shrink wrap they usually exhibit significant wear after more than 30 years. This game may be the condition census of all sticker sealed NES games known to exist.”

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A group of collectors came together to acquire the unopened copy of the game, which includes some of the biggest names in video games and collectibles world. The buyers include Jim Halperin, Founder and Co-Chairman of Heritage Auctions of Dallas, Texas; Zac Gieg, owner of Just Press Play Video Games in Lancaster, Pennsylvania, and Rich Lecce, renowned coin dealer, pioneering video game collector, and owner of Robert B. Lecce Numismatist Inc of Boca Raton, Florida.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.