After decades of auctioning expensive wines and spirits, Sotheby’s is ready to do things a tad bit differently this season. Instead of selling wines produced by other marquee, the auction house is now set to don the manufacturer hat itself with the all-new -Own Label collection of exclusive wines. Yes, that’s right.
As part of luxe ensemble, Sotheby’s is offering 12 wines including – a 2018 Sancerre from France ($22.95), a 2017 Saint-Emilion from Bordeaux ($34.95) and a 2017 Sonoma Coast Pinot Noir ($39.95), along with the Grand Cru Blanc de Blancs Champagne ($36.95) that the company has been selling since 2012. On offer will also be a Haut-Medoc ($24.95) and Pessac-Leognan ($24.95) from Bordeaux; and a Sancerre and a Sancerre Rose (both $22.95), a red Langhe Nebbiolo ($24.95), a bubbly Prosecco Valdobbiadene Superiore Brut ($16.95) and a Sonoma County Chardonnay ($24.95). Bottles can be bought individually, in themed batches of six ($150-$175) or as an entire collection ($325).
Commenting on the offering, Jaime Ritchie, head of global wine business, said: “The wines are made by producers with whom we have had a long relationship, because we enjoy both the wines and the individual personalities behind them, so naturally many have become good friends,” He further added, “Each wine has a lot number that represents the specific wine and producer, giving a strong link to our heritage as an auction house.” Sotheby’s Own Label Collection can be purchased at Sotheby’s Wine locations in New York or Hong Kong as well as online.