The recent James D Julia’s Toy, Doll & Advertising auction has again brought to the world’s attention the growing community of toy collector’s and the demand for vintage toys. The auction was a success netting $2.1 million in total sales. The auction was also witnessed to record sales with an Althof Bergmann Santa sleigh toy fetching an astounding $161,000! This sleigh pulled by goats described as “the rarest and most important of all early-American tin toys” has now become the most expensive toy of any type sold at any auction in the world in the last two-to-three years. It has also become the most expensive American tin toy sold in the last 15 years.
Besides the tin sleigh with goats, the Malcolm Deisenroth collection of early American tin toys fetched a cool $1.04 million, far exceeding the pre-sale estimate of $870,000. The sale that featured various offerings like mechanical banks, coin-op, fine dolls, salesman samples, and antique advertising also saw an all-original Caille upright double slot machine sell for $80,500.
After seeing this auction’s success, nobody will ever say there is no money in old advertising and vintage toys.