MAC finally announces a collaboration with Caitlyn Jenner!

Caitlyn is the latest Jenner to make a foray into the make-up and beauty industry. Daughter Kylie already has her own covetable line of “Lip Kits” while Kendall has become the face of Estee Lauder and now Caitlyn has collaborated with MAC for a lipstick with in a pink shade titled “Finally Free.”

In an interview posted on the MAC website, Caitlyn explains the color choice, “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little color on my lips, not a lot during the day. And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”

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One hundred percent of the proceeds from the sale of Caitlyn’s lipstick will do to MAC AIDS Fund Transgender Initiative, to expand its funding to organizations and programs improving transgender lives. Speaking about the title assigned to her shade, Caitlyn said, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”

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Caitlyn’s MAC lipstick will be launched on April 7 this year.

[ Via : Maccosmetics ]