Available in a new flacon and in a range of 10 differently designed outer cartons, Chanel’s new limited edition No. 5 Eau Premiere is the brands light and modern take on the classic No. 5 fragrance. The campaign for the fresh fragrance features Brazilian beauty and former Victoria’s Secret angel, Gisele Bundchen. Gisele also features in a 3 minute promotional film for the fragrance called “The One That I Want” by Baz Luhrmann. Lo-Fang has sung a stripped down acoustic version of “You’re the one that I want” a popular track from the musical Grease, for this movie.
The fragrance itself has been created by perfumer Jacques Polge, who used notes of neroli, ylang-ylang, aldehydes, rose absolute, jasmine from Grasse, sandalwood, vetiver, vanilla to craft this airy new take on the ever-popular No. 5 fragrance.
10 different variants of limited edition external packaging, make this fragrance pretty unique. The perfume retails for $132 for each 3.4 fl. oz bottle.