The name Strata seems to be a hot favorite for architectural wonders. After one due to open in 2011 at Dubai, the other one is all set to stand tall in London (not as tall as the Heron Tower though). Well, that’s where the similarity ends. This new $172m Strata at London will be by 2020, and wind turbines will power the 147 meters tall, a 43-story building with 408 flats. Guardian reports it as London’s tallest residential building. The world’s first skyscraper with built-in wind turbines has beautiful views: the London skyline and the green basin beyond and the St Paul’s Cathedral, across the river. Dubbed as the Lipstick by the London Mayor, Boris Johnson, the building itself will add eye candy to the Elephant and Castle area with its three giant turbines and black and silver lines, which seems to get pixellated as they rise to the top. The turbines will take care of 8% of the structure’s electricity needs that include powering three express lifts and automated window-cleaning rigs and the lighting, heating, and ventilation of its public spaces that house an underground car and cycle park.
Although the area is unknown for penthouses, a $2.3bn model of inner-city regeneration will change the general outlook for sure. 25% of flats from floors 2 to 8 fall in the cadre of “affordable homes,” for people earning less than £60,000($91,520). It is also said that the investors already buy off 50-75% of the flats. That’s a shame for a project meant to be a revolution for the area’s residential sector.