Yes, you’re allowed to be upset that your vacation plans were canceled because of the pandemic. And yes, you’re allowed to treat yourself as a result.
As of April of 2020, almost half of all surveyed Americans had to cancel summer vacation plans. Now, one year deeper into the pandemic, it’s hard to imagine anyone that hasn’t had to cancel a vacation. People are missing out on their honeymoons, destination weddings, spring getaways, and ski trips. Everyone is locked down and grounded.
This may leave you with a burning desire to do something to treat yourself and the extra money to do it. Some people are taking the money they will spend on a vacation and putting it towards home improvements, like a new pool or new kitchen.
But even more, people are putting this money towards self-improvement.
A Mini-Boom For the Plastic Surgery Industry
While many industries have struggled during the global pandemic, most plastic surgeons have actually never been busier.
A recent report from The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) revealed that 70% of their members reported an increase in business, with 90% of those respondents reporting an increase of higher than 10%.
The lockdown actually presents a unique opportunity to get the plastic surgery you’ve always wanted. If you’re currently working from home, you can get surgery without worrying about showing up in the office. You can recover discreetly from the comfort of your own home.
The AAFPRS survey also reported that they’re seeing a decrease in non-surgical treatments (such as Botox) for the first time in years.
“People are working from home. They don’t need to be in the office from 9-5, so they’re going big,” said Dr. Stephen Mulholland, founder of the noted Toronto Plastic Surgeons clinic.
“People are saying, ‘Forget the non-surgical stuff. I might as well go all out and get the nose job I’ve always wanted.’ They get to have the surgery and save their vacation days for a real vacation.”
As a result, the AAFPRS’ surgeons reported an increase in the following procedures:
· Rhinoplasty (78%)
· Facelifts (69%)
· Eye lifts (65%)
· Neck lifts/treatments (58%)
If these people can’t travel during the pandemic, they want to re-emerge from the lockdown, looking better and feeling more confident than ever.
The Zoom Effect
Zoom calls have been a blessing for millions of people, helping them stay connected and keep working. However, a lot of people see these video calls as a curse.
It’s tough to concentrate on these calls if you don’t like how you look in the little window at the bottom of the screen. It can be all you can think about as you start to obsess over things like new wrinkles, jowls, or an emerging double chin.
Plastic surgeons are calling this The Zoom Effect, with 83% of surveyed AAFPRS members attributing their growth in business to the growth in video calls. This is likely why the most popular procedures during the pandemic address parts of the face and body that can be seen on a webcam.
Some people are getting plastic surgery to address the new signs of aging they see on their faces, such as crow’s feet, frown lines, or deep furrows. At the same time, if you have always felt insecure about a part of your face, having to see it every day on Zoom can be torturous.
It’s estimated that a picture taken from 1 foot away can make your nose appear 30% bigger than a picture taken from 5 feet away. So, if you’ve always felt insecure about your nose, seeing it on Zoom every day can be motivation enough to do something about it finally.
The Quarantine Fifteen
Of course, facial procedures aren’t the only type of plastic surgery you can get. Plastic surgeons also see an uptick in the number of body contouring procedures.
Weight gain has been a major issue during the lockdown, with 61% of surveyed Americans gaining a few pounds over the last year or so. This phenomenon has been playfully dubbed the Quarantine Fifteen. It’s a cute name, but a lot of people aren’t feeling cute right now.
Is plastic surgery the perfect substitute for a tropical vacation? No, but nothing is. You can’t replace the memories you will make or the soul-rejuvenation you will experience. However, this pandemic has been rough on all of us.
You owe it to yourself to do something to treat yourself.