Gwyneth Paltrow has been named the charity ambassador for swiss watchmaker Frédérique Constant

When she’s not living it up in luxury villas or launching exclusive skincare lines, Gwyneth Paltrow is usually showing the rest of the world how to live as the founder of the popular lifestyle website: Goop. But the actress (yes, she acts too, in case you didn’t know) has a brand new gig that’s equally exciting: she’s been names the Charity Brand Ambassador for the Swiss watch company Frédérique Constant. Gwyneth will support the educational projects of “DonorsChoose,” a nonprofit that allows people to donate directly to high-need public schools.

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“I am very proud to be ambassador of the Frédérique Constant Charity campaign. I think Frédérique Constant is a wonderful company and we are well aligned in our passion for Charity and giving back. It’s amazing to be able to work with a company with a strong value system,” said Paltrow who appears in a campaign for the brand shot by Tom Munro.

“Thanks to her and to our brand’s engagement, we will be able to improve the lives of many children. By purchasing one of the latest models of our Ladies collection, our consumers will not only feel the joy of having a beautiful timepiece on their wrist; they will also help people who need it the most,” stated Aletta Stas, co-founder of Frederique Constant.

[ Via : Jewelrycult ]