Jennifer Lopez is on a roll these days! After delivering a stupendous performance in Hustlers and stylishly walking down the Versace runway this year, the diva is now set to have another feather in her cap! Come 2020, and the singer-cum-actress will officially be the face of New York-based accessories and ready-to-wear brand: Coach. Yes, that’s right!
The partnership was announced this Tuesday and will see Lopez replace Selena Gomez as the brand ambassador for Coach. As part of the deal, the singer-actress will appear in the brand’s global advertising campaigns for leather goods, apparel and footwear, beginning with the spring 2020 season.
Commenting on the association, Lopez in an Instagram post said: “I’m so excited for this collaboration with Coach,” She further added, “It is a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”
The actress’s fitness for the role was further remarked upon by Stuart Vevers – Creative Director of Coach who said, “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way— she really embodies the attitude of Coach and our new campaign,” He further added, “She’s from New York like Coach, which creates another authentic connection with our heritage.” Well, here’s hoping the Lopez X Coach partnership is nothing but success!