Fans have been in awe of Jennifer Lopez’s style for years. And in giving them a chance to make it their own, the diva is all set to launch her own beauty brand – JLo Beauty. While little is known about the launch at present, the exclusive makeup and skincare line is expected to contain products ranging from cosmetics to skincare, and more.
Lopez announced the launch of the new brand on Instagram with a radiant photo of herself captioned as “Sunset glow… #JLoBeauty coming soon.” According to sources, Lopez had filed for the J.Lo Beauty trademark last December for cosmetics and skincare, including “moisturizers, cleansers, soaps, gels, lotions, serums, masks, and both face and body creams.”
In an interview back in 2018, the diva, while hinting at her own skincare brand, had also stated, “I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out…It’s going to be something that works. That’s what you can count on when my name is on something.”
Since the announcement, fans have been visibly excited. “Yay JLo Beauty I’m ready…you are so beautiful,” said one of them on Instagram while another added, “JLo beauty woohoo!! I can’t wait.” Here’s hoping for more news on Lopez’s beauty brand to be out soon!