All you folks following ‘Mad Men’ on TV must have had your their eyes pop out when their latest episode concluded with the Beatles song “Tomorrow Never Knows.” This was pretty unusual as Beatles are very choosy about who they give their licensing rights to, turning down almost every offer that came their way in the last few years. Matthew Weiner, the creator and showrunner of ‘Mad Men,’ always thought that the show lacked a certain authenticity and decided that the song must go on their show. But what did he pick? Beatles performing live in the show rather than a song, which is also sought after. It took him a while, though, to go for the kill. Apparently, he had been trying “for a few years” to get different Beatles songs onto “Mad Men,” which got rejected by the Apple Corps in the past.
Getting the famous brand of the 60’s playing in his episode cost him quite a bomb, that of $250,000, a price that is way above premium when most pop songs can be licensed for less than $100,000. But for Mr. Weiner, it wasn’t about the money; it was about the legacy and the artistic impact, which was a winner for his show.