Pop Queen Madonna is all set to foray in the business of fitness by opening up a chain of fitness centers worldwide. Madonna has partnered with her manager Guy Oseary and New Evolution Ventures for this fitness venture. The first Hard Candy Fitness Center is all set to open to fitness freaks in Mexico City on the Monday following the Thanksgiving weekend. Madonna will herself be present to attend the grand launch of her venture. The fitness center is located in the upscale Bosques de las Lomas area and spreads over a cool 30,000 square feet. There are plans of opening Hard Candy Fitness Centers in 10 additional locations in Russia, Brazil, Argentina, and throughout Europe and Asia.
Offering a variety of exclusive workouts and fitness regimes, these centers will boast of various fitness equipments by PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX. The fitness center is also expected to house a bike studio, a mind-body studio, and a climbing wall. The clubhouse size locker rooms will offer direct access to the sauna and steam rooms.
“Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” said Mr. Mastrov, chairman of New Evolution Ventures. The best place to work out for a Madonna fan, these centers are sure to become the new vogue in the world of fitness.