Tennis star Maria Sharapova is not just a winner on court, she is also a sweet entrepreneur at her leisure time. She just launched her own premium candy line called Sugarpova at upscale Henri Bendel in New York City recently. The 25-year old Russian champion has introduced three varieties of sweets suited to women of all genres. The “flirty’ candy features fruit-flavored gummy lips, the “sporty” mixture showcases lemon-lime tennis ball-shaped gumballs, while the “chic” variety includes gummy shoes, handbags, and sunglasses. She also has a little prelude to the decision of making candies. During her worldwide travel, she often noticed that there weren’t sweets available at all places to satisfy her sweet tooth. She then decided to end the sweet dearth for herself and the rest of the candy-lovers with Sugarpova.
Sharapova created Sugarpova in partnership with renowned candyman Jeff Rubin, founder of international retailer It’sugar. The candy collection will be available online at HenriBendel.com, ITSugar.com, and Sharapova.com, as well as the world’s top luxury resorts and hotels. Also, part of the sales proceeds will be donated to her charity, the Maria Sharapova Foundation.