Classic is Louis Vuitton and how? A pretty model with dusted gold won’t do. A style icon with a pretty face won’t even come close. For Louis Vuitton’s new face is Muhammad Ali, the 3 year old grandson of iconic boxer Md. Ali and son of retired boxer Laila Ali and her former NFL hubby Curtis Conroy! See him standing in his gloves, beside that $1,525 Keepall logo bag in the photo- chest out, feet apart with a look that says he’s loving the attention and you’d know his roots are rooted. Reminiscent of Ali in 1940’s, yes, this tre year has got the looks of his grandfather, this ad is perchance the most influential I have seen- simply because of its unique power to “stand out in the sea of largely unmemorable fashion and luxury ads that rely on nudity or shock value to grab a split-second of our scattered attention.” True that!
So, why an imagery that has nothing to do with fashion? Critics might just say that it’s pure art direction with the brands slapped on but we say it’s a representation of the sustainability of classics. Image advertising taken to the level of great advertising, this is fashion ad that’s anything but stale.