Ronaldinho, it seems, is a Pepsi fanboy to such an extent that he didn’t hide his love for the cola brand, despite having a £500,000 ($772,000) deal with Coca-Cola. The 32-year old lost the juicy endorsement deal because the star footballer was caught sipping Pepsi, which prompted the guys at Coke to cancel his deal altogether. So much so that his fondness for the soft drink has cost the Brazilian football legend a sponsorship deal with Coca-Cola worth £500,000 ($772,000) a year. “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca-Cola marketing chief Marcelo Pontes told the paper. “The sponsorship had become embarrassing.” Well, that makes this the most expensive can of Pepsi to date!