First impressions: Audi A3 rides in with class-leading features, rich interior and aggressive pricing

audi-a3-1After months of waiting, Audi finally launched its entry-level luxury sedan A3 in India at an event that took place in Delhi yesterday. With the prices staring at Rs 22.95 lakh (ex-showroom Delhi) for the base diesel model, the Audi A3 sedan is positioned as the most affordable offering in the automaker’s line up and will serve as a ticket to enter the Audi family. Showcased in India for the first time at 2014 Auto Expo along with its convertible variant, the automaker had then confirmed the car would be launched in India this year. Available in petrol and diesel variants, India’s first compact luxury sedan will be sold in four trims – Attraction, Premium, Premium Plus and Technology (petrol variant is only available in the Premium Plus trim).

Joe King with the new Audi A3
Joe King with the new Audi A3

Production of the Audi A3 sedan started in July at the VW group’s Aurangabad plant in Maharashtra. The petrol model of the car derives its power from a 1.8-litre TFSI motor that is mated to a seven-speed S-Tronic transmission and produces a maximum power output of 177bhp and a peak torque of 250Nm. The diesel variant on the other hand comes with a 141bhp 2.0-litre TDI unit paired to a six-speed dual-clutch automatic gearbox. As of now, the Audi A3 doesn’t really have any rivals in its segment and the aggressive pricing will only help it further strengthen its foothold in the market.

Audi A3 in red; definitely the most eye-catching hue
Audi A3 in red; definitely the most eye-catching hue
The dash is simple yet very elegant
The dash is simple yet very elegant

First Impressions
We were invited for the Audi A3 launch event where we got our first look at the luxury compact sedan. The A3 won the 2014 World Car of the Year award and it has solid credentials to justify the title. The overall design of the car is quite similar to its elder siblings like the A4, A6 and A8; and despite its affordable price-tag, it not only looks premium but comes with all the bells and whistles of a high-end luxury saloon. The top trims of the new compact luxury sedan come with Bi-xenon headlamps with LED daytime-running lamps, 17-inch alloy wheels, a retractable 7-inch display for the multimedia infotainment system, touchpad with handwriting recognition, auto dual-zone air-conditioning, electrically adjustable front seats, a rear view camera, panoramic sunroof (optional) and seven airbags, among other features. The interior is typical Audi and exudes top-quality but with the minor niggle of being slightly cramped for space – especially in the rear. Stay glued as we promise to bring more information along with full in-depth review soon.

The front end of the A3 is sharp and aggressive
The front end of the A3 is sharp and aggressive
The cabin in beige trim
The cabin in beige trim

Diesel
Audi A3 35TDI Attraction: Rs 22.95 lakh
Audi A3 35TDI Premium: Rs 25.95 lakh
Audi A3 35TDI Premium Plus: Rs 29.95 lakh
Audi A3 35TDI Technology: Rs 32.66 lakh

Petrol
Audi A3 40TFSI Premium Plus: Rs 28.95 lakh

Tags from the story

Leave a Reply

Your email address will not be published. Required fields are marked *