For most people, a carnival means festivity, merry-go-rounds and clowns even. As of last week, however, it’s taken on more of a cocktails-fashion-charity auction kind of definition in the capital. Elle magazine and Ogaan Cancer Foundation returned with their annual ELLE Carnival for a Cause series of events. The first, a chic sundown soiree for creating breast cancer awareness, was held in New Delhi’s Taj Mahal Hotel.
On 5th April, the city’s social brigade, including AD Singh, Nisha Singh Ambika Anand, Atsu, Sunil Sethi, Kavita Bhartia, descended on the Taj lawns. The Carnival complete with tarot reader, photo booth et al fanned out left and right, with designer pieces flying off makeshift shelves toward the left, thanks to Elle magazine’s initiative of working with members of the fashion fraternity who donated creations. These included Bodice, munkee.see.munkee.do, Eina Ahluwalia, Masaba, Da Milano, Gaurav Gupta, Estee Lauder and Forest Essentials.
In the middle there was a silent auction featuring designer merchandise from prestige brands like Bvlgari, Tod’s, Gucci and Louis Vuitton. And on to the right, guests circulated between cocktail bar-dessert counter-food stations, even as a live music act serenaded the audience. In case you missed this one, two more fund-raising dos have been planned, in Bangalore on 12th April and Mumbai on 9th May. The Carnivals are clearly a unique way to raise funds, since the bar is open, desserts delectable and designer-wear affordably priced under INR 5,000, enabling contribution from a wider audience.
“It is hard to ignore the statistics that one in 30 women in urban India runs the risk of developing breast cancer,” says Gaurav Mashruwala Publisher, ELLE. “But the good news is that a simple self-examination that takes only 15 minutes once a month can detect the disease. Early detection can lead to a complete cure. This is the way we can ensure contribution to the cause.” Started in 2007, the Ogaan Cancer Foundation has been promoting and augmenting efforts for the cause of breast cancer through Elle magazine, its flagship publication.