Fur for Fashion is not deemed cool anymore with top design brand across the globe also dropping its use from their collections. After the likes of Burberry, Gucci and Versace, it’s now time for Prada to join the bandwagon and go fur-free. The marquee in association with the FurFreeAlliance (a coalition of more than 50 animal protection organizations from 40 countries) recently expressed its decision to ditch animal fur from its ensembles by 2020, a move that is highly called for in the wake of environmental awareness and sustainability.
As part of the #PradaGroup, #Prada has announced, in collaboration with the @FurFreeAlliance, that it will no longer use animal fur in its designs or new products, starting with #PradaSS20 Women’s collections. #PradaGroupFurFree#FurFreeRetailer#FutureofFashion#FurFree pic.twitter.com/Np6HCL0w2d
— PRADA (@Prada) May 22, 2019
The announcement was made in an ode to ‘Focus on innovative materials’ and ‘explore new boundaries of creative design while meeting the demand for ethical products.’ As stated by Brigit Oele, program manager for the FFA, in a statement to the BBC, “Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago.” Substantiating the report further, Joh Vinding, chairman of the FFA, added: “The Prada group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
As reported by the brand, the decision to drop the fur will encompass all of the Italian fashion house’s brands – including Miu Miu, Church’s, Car Shoe and Prada itself. It will officially become applicable in the year 2020 after women’s Spring/Summer 2020 collection. Way to go, Prada!