I yet can’t get over the cancellation of the Dolce&Gabbana show. It was, after all, one of the most anticipated events of the year. For most of our fashionistas who aren’t aware of the details, let us delve into the details.
Scheduled to take place in China on November 21, the glamorous show was canceled literally hours ahead of the event. Yes, you heard it right! The decision was taken after much criticism against the label and designer Stefano Gabbana.
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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks. Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for? It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram. Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada
While the fashion house portrayed the show as a “tribute to China,” some marketing materials including a social media video series titled “Eating with Chopsticks” stimulate some disparagement amongst the locals.
There were a few videos that were uploaded on Dolce&Gabbana’s Weibo account, but they were later deleted. According to an Instagram user who received direct messages from Gabbana, he was against the deletion of the videos, further calling the Chinese press, “China Ignorant Dirty Smelling Mafia.”
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Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts, comments and direct messages. We have nothing but respect for China and the people of China. Dolce & Gabbana 的官方Intragram 账号和 Stefano Gabbana 的 Instagram 账号被盗，我们已经立即通过法律途径解决。我们为这些不实言论给中国和中国人民造成的影响和伤害道歉。我们对中国和中国文化始终一贯的热爱与尊重。
Dolce&Gabbana immediately blew out the fire by releasing a statement stating that their Instagram along with Gabbana‘s Instagram account was hacked, and further stated that the messages were not sent by them. The crisis was further fuelled by several models boycotting the show.
After canceling the fashion show altogether, the brand released this statement: “Our dream was to bring to Shanghai a tribute event dedicated to China which tells our history and vision. It was not simply a fashion show, but something that we created especially with love and passion for China and all the people around the world who loves Dolce & Gabbana. What happened today was very unfortunate not only for us but also for all the people who worked day and night to bring this event to life. From the bottom of our hearts, we would like to express our gratitude to our friends and guests. Domenico Dolce and Stefano Gabbana.”