Given the soaring trend of ath-leisure clothing, both brands are certain this partnership is going to be an astronomical success. Named after Beyoncé and Jay Z’s daughter, the collection is called Ivy Park.
We hear Beyoncé will retain ownership of her company; more so this has been confirmed by Adidas. Beyoncé has always believed in the importance of women in leadership, noting Beyoncé would continue “her journey as one of the first black women to be the sole owner of an ath-leisure brand.”
“Neither ascribes to the typical stereotypes of athletes and what ath-leisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all,” Adidas said.
“Adidas has had tremendous success in pushing creative boundaries,” noted Beyoncé.
The Ivy Park fitness collection debuted in 2016 with an initial line of sweatshirts, leggings, t-shirts and crop tops.