Bouchra Jarrar named the new artistic director of womenswear at Lanvin

We reported last year that Alber Elbaz had resigned as creative director of Lanvin and now we finally have news on who is filling his illustrious shoes. Bouchra Jarrar is now to be the new artistic director for womenswear at Lanvin.

“Bouchra Jarrar is a talented and visionary designer. She is the obvious choice for Lanvin. Her timeless style is in keeping with the style and values of our company, founded by Jeanne Lanvin more than a century ago,” said Lanvin CEO Michèle Huiban in a statement. “Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris fashion house, a symbol of French elegance.”

The 45 year old Parisian designer has worked at big name brands like Balenciaga and Christian Lacroix and supposedly beat out a formidable list of prospects including Simone Rocha, Huishan Zhang and Erdem Moralioglu for her new role. Jarrar launched her own brand in 2010.

“It is a huge honor to continue promoting the Lanvin style, with designs created in the company’s ‘ateliers’ by teams who possess extraordinary expertise,” Jarrar said, “Joining Lanvin meets a desire to expend my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”

Jarrar will report to Lanvin on Monday to start working on Lanvin’s spring 2017 womenswear collection which will hit the runway this fall.

[ Via : Themuse ]

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