Brad Pitt is going where no man has gone before — no, and I don’t mean the planet Venus, but a Venusian land instead! He is the first male face for Chanel No. 5; he will soon be seen promoting women’s fragrance. You can expect his debut commercial for the brand on October 15. Reports suggest that Joe Wright has shot the ad, and he is seen talking to the fragrance bottle as if it were a real dame! Off the $17 million spent on the campaign, $7 million went into Pitt’s kitty with the balance of $10 million spent on American advertising. Let’s hope the perfume is worth all that effort too!
[Nymag and WWD]