Bulgari ropes in mega influencer Chiara Ferragni as the new global brand ambassador

Chiara Ferragni is on a roll! After joining Tod shoes as a director, earlier in the year, the social media influencer and entrepreneur is now set to become the global brand ambassador for the Roman Maison of high jewelry – Bulgari. Yes, that’s right!

In her new role, Ferragni will help the brand communicate its values ​​to a cross-generational and international audience. As the face of the brand, she will represent a woman capable of taking over the world with independence and authenticity.

Commenting on it, Ferragni, in a statement, said, “Bulgari’s heritage is linked to a bold and exuberant aesthetic and attitude and a world-famous Italian design, all values ​​we have always shared. This is why we are teaming up, also striving to generate a positive impact through the activities we will develop together. ”

She further added, “I am really proud to join the Bulgari family because I have a strong bond not only with the brand but also with Jean-Christophe Babin and Lucia Silvestri.” Bulgari aims to reach enthusiasts across the globe who are enchanted by Ferragni’s joyful and glamorous approach to the association.

Remarking on it, Bulgari chief executive officer Jean-Christophe Babin said, “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. Chiara will be an incredible alley in her new role to make our messages resonate across the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends.”

Well, here’s wishing her a good run with Bulgari!

[Via: Harper’s BAZAAR]

Tags from the story