Ricardo Tisci is shaking things up at British heritage brand Burberry. Under the Italian designer’s leadership, Burberry has changed their logo for the first time in 20 years. Created by British graphic designer Peter Saville, the new logo is a fun and colorful take on the brand. Burberry also gets a new monogram: TB which stands for Thomas Burberry, the founder of the brand.
“The new logotype is a complete step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first-century cultural coordinates of what Burberry could be,” Saville told Dezeen. The new logo is a much more modern take on the brand, with a sans serif font which replaces the original Bodoni font and the equestrian knight image.
Meanwhile the new tessellated monogram features the interlocking letters T and B in orange and white. “Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the House,” said Ricardo Tisci.
On the one hand, these new symbols could work to invigorate the brand, yet on the other hand many customers were drawn to Burberry for their traditional aesthetic. With these new changes, what will set Burberry apart from other contemporary luxury brands? We’re excited to see what Ricardo has in store.