Fashion has an ugly side to it that not many are aware of. From affordable brands such as Shein to luxury labels, almost all indulge in practices (such as the destruction of the unsold stock) that could mean massive and irreversible harm to the environment.
However, in taking a step in the right direction, Chloe, the brand directed by Gabriela Hearst, officially became a B Corp, a certification that makes the environmental and social performance of a company measurable in an ode to promote sustainability.
Initiated by B Lab, a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment, the B Corp Certification is granted to companies that have passed B Lab’s certification process. This involves assessing and possibly changing some of its methods in regard to social and environmental performances.
As per the Non-Profit, five conditions typically define a B Corp, namely – Accountability, Transparency, Performance, Availability, and Cost. Chloe is the first luxury label to have received the B Corp Certification.
As per Riccardo Bellini, CEO of the brand, the certification is not meant to become a marketing tool but rather represent the beginning of a purpose-driven turn of the brand and inspire other brands to do the same.
Notably, so, it is more than just a badge that attests to the sustainability of a brand and is indeed its objective, scientific, and more stringent verification, which must be renewed periodically, and is aimed to get to the root of the problem of greenwashing.
Commenting on the certification, Bellini, in a statement, said, “B Corp offers us a powerful framework to accelerate and guide this transformation… By becoming B Corp today, we reinforce our commitment to continuously [challenge] ourselves to use our brand and our business as a force for good.”
In keeping up with sustainable practices, Hearst’s debut collection for Chloe included recycled cashmere and wool knits, reworked vintage handbags, and puffers made in collaboration with Sheltersuit, a non-profit providing shelter for the homeless, using leftover Chloé textiles. The designer also introduced a new line of ultra-luxury pieces, Chloé Craft, which are made entirely by hand in an effort to support artisans at the recent spring 2020 show.
Here’s hoping more fashion brands follow the B Corp suit!
[Via: nss magazine]