With a bid to reach out to a wider range of audiences and build brand awareness, Swiss luxury watchmakers, Chopard, launched a revamped website and e-commerce boutique for the US market. With the online boom and the increasing importance of the internet, Chopard’s endeavor will serve as the pilot program for other global markets to follow suit in due course of time. The website boasts of over 650 products which range from $100 for accessories, to more than $65,000 for specialty jewelry and timepieces along with detailed write-ups about and photographs for each of them.
Created by innovative design studio New York-based RO NEW YORK, the online store also carries details on the brand’s rich heritage, cutting-edge creations as well as their visionary design process. As haute horology and jewelry finally gets its due space in the retails universe, it is highly possible for a range of other top-end brands to follow.