America may be obsessed with H&M’s various high profile design collaborations, but in the UK, there is another cause for excitement: high street label John Lewis has announced a collaboration with the celebrated couturier Bruce Oldfield. The result is a 60-piece ready-to-wear collection called Bruce by Bruce Oldfield packed with classic shapes and colors and designs. This is the first time Oldfield has ever worked with a high street brand.
“I have spent the past 40 years building my own couture line and I am thrilled to announce my first high-street collaboration with John Lewis,” said Oldfield, “Bruce by Bruce Oldfield draws on my classic silhouettes with key pieces for any modern woman’s wardrobe; classic outerwear, juxtaposed tailoring, and sumptuous eveningwear. The collection plays on a monochromatic palette, full of structure and texture and that is softened with a touch of cashmere.”
Jo Bennet, head of womenswear buying at John Lewis said, “We always take great care ensuring we introduce partnerships at John Lewis that have our customers in mind. It felt like a natural partnership for us as we discovered we had a lot of brand synergies; attention to detail, importance of quality and a shared belief that style is ageless. We believe the Bruce by Bruce Oldfield collection is the perfect addition to our unique and distinct offer.”
The beautiful collection features a number of tailored coats and jackets, dark romantic dresses and some lacey pastels too. The selection of coats is our favorite and we’ll be waiting for September 4 when the Bruce by Bruce Oldfield collection hits John Lewis stores and the website.
[Via – Vogue]