Coach goes oomph with Gwyneth Paltrow

Coach has just got a very elegant face-lift by signing up Gwyneth Paltrow as its new ‘face’ for its overseas market. The actress, who claims the luxury handbag maker to be ‘the quintessential New York brand’, will appear exclusively overseas in select European and Asian markets. It will coincide with the brand’s 70th anniversary campaign. The company signed her on because of her spirit, energy and elegance which they have associated with Coach Inc.’s leather goods, footwear and jewelry.

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