In a market dominated by Louis Vuitton, Gucci, Prada and the like, another luxury brand, Coach seems to be making its name. A leading U.S. retailer of luxury lifestyle handbags, Coach, is all set to eliminate its rivals with unique and exquisite offerings. However, if you thought Coach would wash out its competition by sticking to what it sells best, handbags, you are definitely wrong. Coach aims at acquiring a greater share in the accessories market through sales of accessories like belts, wallets, and wristlets. Most importantly, Coach hopes to cash in on the growing men’s luxury market. Over the next few years, Coach plans to achieve a market share of 14% in the men’s luxury market. To achieve this target, Coach has plans to open all men’s stores soon and increase accessories offerings.
[Forbes]
