The Mouse Ear headbands have been a favorite among kids and even the few adults with quirk! And in elevating this much-loved accessory to a new level, Disney has recently announced its collaboration with a range of artists and brands. In a new avatar, the headbands will come adorned with embellishments and designs unique to each associator that will soon be available to purchase for all.
Amongst the many mavericks who have been roped in for the project, some names include those of fashion brands Coach and The Blonds, jewelry brand Alex and Ani, designers Betsey Johnson and Vera Wang, actress Ashley Eckstein, and supermodels Heidi Klum and Karlie Kloss. Commenting on the association, Eckstein in a note on her Instagram said – “Last year, Disney came to me and asked if I would be interested in designing my own pair of Minnie ears. “I was shocked and in utter disbelief! I spent an entire weekend sketching idea and the entire process has just been surreal!”
Commenting further on the project, Lisa Baldzicki, vice president of merchandise and product development for Disney Parks, Experiences and Products said, “We were intentionally broad with the collaborators that we reached out to for this campaign,” She further added, “We wanted to make sure this campaign was special and different from everything we’ve done.” The new Disney Mouse ears will be released in limited numbers and will be available for purchase at the Disneyland Resort in California, the Walt Disney World Resort in Florida and on Disney’s online shop.