For those who know men’s luxury clothing and accessories well, Dunhill the luxury menswear brand from the U.K. is not a new entrant. In a bid to ensure that its Autumn/Winter 2011 collection is well noticed and accepted, the brand is now using augmented reality for their marketing campaign. To experience the magic for yourself just download the free Aurasma’s AR lite app, and scan your device it over a Dunhill advertisement. Now it won’t work with all of Dunhill’s ads, but just the current Voice campaign, that you can come across in magazines, on billboards and other marketing spaces. The video explains of the campaign works. Hope you have fun exploring!