Dunhill gets an innovative augmented reality ad campaign for its Autumn collection


For those who know men’s luxury clothing and accessories well, Dunhill the luxury menswear brand from the U.K. is not a new entrant. In a bid to ensure that its Autumn/Winter 2011 collection is well noticed and accepted, the brand is now using augmented reality for its marketing campaign. To experience the magic for yourself, just download the free Aurasma’s AR lite app, and scan your device over a Dunhill advertisement. Now it won’t work with all of Dunhill’s ads, but just the current Voice campaign that you can come across in magazines, on billboards, and other marketing spaces. The video explains the campaign works. I hope you have fun exploring!

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[PSFK]

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