The love affairs between celebrities and retailers have only blossomed over time! There have been many duos that have frequented this concept be it Martha Stewart’s collaboration with JC Penny or JLo’s with Kohl. September will mark talk show queen Ellen DeGeneres’ debut into the brick-and-mortar league. Before you get too excited, keep in mind this is a purely pop-up venture.
New York’s much talked about Bergdorf Goodman will be dedicating some shelf space to her ED by Ellen collection. The inspiring home collection will take a sweet spot on the 7th floor of the acclaimed store. While sources tell us that the celebrity has signed up for a short-term partnership with in-store and online components, given her successful online launch, we’d say she’s here to stay!
Tap bergdorfgoodman.com from September 8th to 30th to load up on some exciting offerings!
[Via – Wwd]
