Enter Tuscan Wildflower: Ferragamo’s new multimedia project that is inspired by the freshness of spring


Florals may never go out of fashion. And upholding our belief is Ferragamo. The marquee has recently unveiled a new collection that is inspired by spring and features a new take on Tuscan wildflowers and other artistic floral renditions.


For the multimedia project, Ferragamo has collaborated with six visual creatives: French painter and designer Lucas Beaufort, Spanish sculptor Diego Cabezas, Brazilian illustrator and painter Marina Papi, South Korean painter Boree Hur, Italian Art Media Studio, a collective specializing in light installations, and American illustrator Bijou Karman.


As part of the ensemble, florals of every kind are painted on garments and accessories, including the Ferragamo Studio Bag reworked in organic cotton with the Wildflowers print in a limited edition. The shoulder strap on the bag is personalized with the name of some world-famous resorts in Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii, and Rio de Janeiro.


Describing the collection, the website reads, ‘The immersive magic of the Tuscan countryside opens up to different places and cultures enriching Ferragamo’s ongoing conversation with the world of art.The vivid colors of poppies, daisies, and sunflowers bloom on the new Tuscan Wildflowers print to then be interpreted by creators of various nationalities in a travel diary made of exclusive illustrations, collages, photos, and animations’


The Tuscan Wildflowers prints are available from May in Ferragamo boutiques and on its website.

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[Via: L’Officiel]

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