Fendi’s pop up at Selfridges will woo you with Balloons, Popsicles, Customisable postcards and more

Luxury fashion house- Fendi has recently set up a boutique inside London’s legendary departmental store of Selfridges. The one-of-its kind pop up aims at combining food, fashion and eclectic décor, all under one roof and is planned to stay open through the month of August.


For the unique collaboration, Fendi has taken inspiration from the traditional Roman piazza in full summer swing and has brought in Rome’s celebrated artisanal ice-cream maker Steccolecco to the store. Visitors can thus savor double-F logo popsicles and 12 new flavors, including mango and maracuja and ‘Granny’s Cream’ at the unique shop. Gastronomy apart, guests can lay their hands on select pieces from Fendi’s autumn/winter 2018-19 pre-launches, such as the Mon Trésor bag in leather and shearling, as well as other exclusive items like the classic Kan I bag and the Fendi-branded wire shopping baskets, priced at £1,000 each.

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The store will also launch the Fendi x Fila collection, with irresistible pieces featuring a mash-up of the two brands’ logos. Visitors at the pop-up can also send a customized Fendi postcard directly from the space with a professional calligrapher available on-site to write out custom messages. Decorated with retro photo booths and brightly-colored balloons, the Fendi Corner Shop at Selfridges looks like a pop-up of our dreams!

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[Via – Fashion United]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.