Five British designers do green glamor exclusively for Net-a-porter

Green is the new red. In carpet colors anyway! In an attempt to club fashion with fair-trade, Livia Firth spearheads the Green Carpet Challenge that has led to Net-a-porter acquiring sustainably produced designer offerings. And not just standing up but also striking many a pose for the cause is Hollywood’s sweetheart Emma Watson. The erstwhile wand-toting British actress brandishes environmental awareness with equal aplomb in a cover story for’s, The Edit in pieces from a capsule collection that sees designs by the likes of Christopher Kane, Roland Moulet, Victoria Beckham, Erdem, and Burberry’s Christopher Bailey, exclusively for the e-tailer.

The shoot by Bjorn Iooss reveals the aesthetics fashioned on ecological ethics. “It is important for designers to be aware of what they can do to make a difference. Sustainable fashion doesn’t need to be boring. The GCC proves it can be glamorous,” muses Christopher Kane, whose stunning midnight blue frock features astute embellishing where there ought to be a necklace. It is seen paired with Brian Atwood’s crystal-embellished suede sandals ($1,495) to finish off the look. Meanwhile, Victoria Beckham’s washed-silk and wool-crepe gown ($4,300) with a top-to-toe zippered back have the grit that could best be displayed in conjunction with McQueen accessorized boldness. Need I say more?

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The dress by Erdem signals a coming-of-age with an almost-schoolgirl-like innocence held together by its white-collar and the illusion of a black belt combined with the sophistication of its monochrome, patterned magnificence. “I love exploring new materials, and this was an opportunity to do so. Amazing synthetic fabrics are using recycled plastics. Sustainable fashion is both beautiful and important,” quips the Canadian-born designer. His Mildred embroidered silk-blend gown is priced at $7,450.

On the other hand, Burberry’s fitted calf-length creation highlights the female form showing how sustainable can equal fashionable. “We didn’t set out to create ‘green’ dresses, but rather to produce something responsibly that explores sustainability. The results play with fabric and construction to reflect a sense of fragility, but also the strength and positivity of what we hope will be a bright future,” explains Christopher Bailey.

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Stunning strapless-ness grazes the floor in elegant sweeps, leaving behind an enigmatic trail of the designer, the wearer, and the creation in all its glory. Roland Mouret’s Pavo silk-marocain gown ($4,110) features a structured bustier as the rest of the outfit flows downward freely, while his Agena silk-marocain jumpsuit ($3,475) does eco-friendly with an element of androgyny.

Also available is another Burberry Prorsum creation in cutout lace for $4,795, as well as a similar-toned $2,695 Christopher Kane silk-satin garment with a Swarovski-studded embellishment. Some gowns are up for sale, and some are to come in stock. So stay sustainably tuned!

[Via – Net-A-Porter]

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