Going mobile with luxury on your smartphones with Neiman Marcus


And finally, another luxury company is hitting the mobile platform. After being in troubled waters in the recent past, Neiman Marcus has now taken neimanmarcus.com to the smartphones with a mobile-friendly version. Based in Dallas, Texas, this new venture will ensure more reach for the brand as all the smartphone shoppers will get access to buy merchandise listed on their website.

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Apart from tracking order history and store locator features on the mobile app, the customers also stand to win as much as a $10,000 American Express gift card as part of promotions by the brand.
[Bizjournals]