Italian luxury label Gucci has decided to herald in 2013 with a unique new collaboration which has become the talk of fashion town. For its 2013 window displays, inspired by the label’s Cruise collection, Creative Director Frida Giannini has teamed up with renowned Japanese Manga artist Hirohiko Araki. Titled “Jolyne, Fly High with Gucci,” the Manga or comic strip narrates the adventure of Jolyne Cujoh, a student who inherits a memento from her mother’s Gucci collection. To uncover the mystery behind her vintage treasure, she heads on a journey that transcends the boundaries of time. The illustrations installed across 70-plus Gucci boutiques worldwide are not only eye-catching but also in tune with the color palette and aesthetic of the brand’s newest collection.
Off late, the fashion world has prided itself on some interesting collaborations, and the latest liaison by Gucci is a fascinating one indeed. We can’t wait for the next trick the brand has rolled up its stylish sleeve.