Today every industry that has made it big seems to head into educating masses to follow their lead. While for some, it’s about adding another feather in the cap, others treat it as a money-making spin-off. After auctioning for a week’s internship with Vogue, luxury brands are looking at providing more long term training options to young students. After Harrods, who already has launched an under-graduates degree course via the Anglia Ruskin University, it’s the luxury brand Gucci’s turn to tread the path. This autumn, the luxury giants will launch a master’s degree in luxury retail management at Monaco’s International University.
Open to 35 students at once, the syllabus, which has been developed with help from brands like Gucci and Ralph Lauren, would include running boutiques and sales teams for high-end luxury items like shoes, jewelry, watches, cars yachts. And the degree also comes with a “seven-month immersion internship” in a luxury boutique.