Doing the undone is what fashion is all about. And personifying this statement to the tee is Harrods that is all set to unviel an exclusive charity-pop-up in London. The British luxury brand will launch the shop in association with NSPCC and Cadogan Estates today, and it is promising us a truck-load of designer wear, all pre-owned and donated for a good cause!
Christened as ‘Fashion Re-told’, the pop-up boutique is opened on Sloane Street and will run until one month from today. Pieces on sale are said to include designer and high-end pieces donated by Harrods customers, employees as well as luxury brands such as Mulberry, Loewe, Paul Smith and Rachel Riley themselves. They have each been carefully dry-cleaned for the buyer’s final use and are said to range anywhere between £35 for to £200. Noteworthy items for purchase include an Alaïa dress donated by Helen David, chief merchant of Harrods and very elite-looking Loewe elephant coin purse.
The exclusive store has been specially done up in pink and is said to be social media worthy in every right. As per Alex Greco Wells, head of visual merchandising at Harrods, “When we’re dealing with such a troublesome topic, it’s better to have a lighthearted approach to make people smile. So, when we visualized the theme, this one automatically felt right.” Proceeds from the sale will be fully diverted to NSPCC, whose mission is to end child abuse in the U.K. and Channel Islands.