Balmain’s Olivier Rousteing made an official announcement of his upcoming collaboration with H&M at the recent Billboard Music Awards. Now in its 11th year, Balmain follows a long line of high- designer collaborators, from Karl Lagerfeld in 2004 to Alexander Wang in 2014. Balmain known for its bold designs and the “Balmain Army” that includes celebrity names like Gigi Hadid to Blake Lively will bring a wide range of women’s and men’s clothes, shoes, and accessories to H&M. The collection is scheduled to be released online and in stores worldwide on November 5.
According to Rousteing, the collection will retain the richness and the glamour of the Balmain designs but will talk to the people in the street, to different ages. ‘I kept the glamour and richness, but we twisted it.’
Twist or no twist, here’s to affordable Balmain!